Promotional Branding Material for Adelaide Gaol


The Challenge

Adelaide Gaol is a non for profit organization which supported the South Australian Government in promoting and preserving the Adelaide Gaol as an educational museum, a major tourist attraction and a valuable part of South Australia’s heritage.

Adelaide Gaol has recently launched their new website and is in need of promotional material to help attract new customers and give information to the public about the tours.

The Client’s Brief

Adelaide Gaol asked for a brochure design which will be in line with the website design and style yet stand on its own to appeal to prospective customers. The design includes information about Ghost Tours, Twilight Tours, Paranormal Investigations, History Tours, the organization, contact details and why it is such a great experience.  Adelaide Gaol also asked for a large banner design which will be displayed before entering the gaol, this includes information about tours and contact details.

The Outcome

Adelaide Gaol now has a slick, modern and well designed brochure that gives all the information to potential tour takers. The information is displayed clearly and in an interesting manner. The banner is well displayed and lets the by passers easily read which tours are available and Adelaide Gaol’s contact details.